Before the 1990s, the use of data in the art market was rare, but with the digitization of auction transaction data in the 1990s by Artnet and Artprice there has been a clear and definitive shift. During a period called the ‘data revolution’ in the early 2000s, several companies and platforms began to change the landscape of the market entirely. ArtTactic was one of the key contributors to this revolution with our novel use of expert and crowd sourced data.ArtTactic was founded in 2001 by Anders Petterson,

who after a career at JP Morgan, decided to add a new dimension to art market analysis and research, inspired by the tools and economic models used in financial markets. Driven by the desire to make the art market more transparent and less asymmetric, ArtTactic has over the last two decades been at the forefront of developing new analysis of art markets and collecting segments around the world, constantly seeking to find new areas within the art industry that could benefit from data, information and research.

And then Anders hired Megan and they became a multi-million £. company!